2.06, 14.30 – 16.30 POTOCKI PALACE (PP)

acces with passes Industry, Industry Light, Industry Pro, Media

New Narratives (&) XR is the first meeting of immersive media producers and creators under the wings of KIPA (Polish Producers Alliance). During the panels, they will exchange experiences and talk about challenges encountered in the production of their VR projects. In the second part, we will hear about the process and role of creative producers and how to establish new relationships in the field of collaboration with funding institutions.

14:30-15:30 – case studies of the projects presented at the Krakow Film Festival: “The Choice”, “Cosmogonik”, “Opera”, “Noccc”

15:30-16:30 –  presentations:

Drive The Change! New Narration Landscape (Marta Materska-Samek, Uniwersytet Jagielloński & EIT Culture & Creativity)

iCreative producer in Metaverse – czyli nowy wymiar bycia producentem (Łukasz Alwast, Everdome.io in conversation with Marta Szarzyńska, Kinhouse Studio) 

Presentations followed by networking event.


KIPA – Polish Producers Allience and vnLab  Visual Narratives Laboratory, Infinite Frame, Kinhouse Studio, VRAAR.


Marta Szarzyńska is a producer and co-owner of the company Kinhouse Studio. Her full-length debut film “Songs about love,” directed by Tomasz Habowski, received awards such as the Mikrobudżetów competition prize in Gdynia and the Main Prize in the Polish Feature Films Competition at the International Independent Film Festival Off Camera in Krakow. At the festival, Marta received the KIPA award for her debut as a producer. She is interested in the broad field of storytelling, which also includes activities in the XR field. Her immersive animation project, “Cosmogonic,” directed by Paweł Szarzyński, premiered at the prestigious NewImages Festival in Paris and BIFAN in Seoul in 2022. Marta collaborates with the Bui Sisters duo, with whom she co-produced the film “Świtezianka,” and with Adelina Borets, she produced the Polish-Ukrainian co-production film “Eden House.” Marta is a graduate of the Creative Development course at the Wajda School, the Premium Series at Storylab, the EAVE Producers Workshop 2022, and the Series’ Woman Erich Pommer Institute.

Dr. Joanna Popińska is an accomplished XR filmmaker, documentarian, and sociologist who has made a significant impact on the VR film industry. She holds a Ph.D. in Film Directing from the Polish National Film School, specializing in VR filmmaking and storytelling. Popinska made her VR filmmaking debut with the critically acclaimed documentary, The Choice. The film premiered at the International Documentary Film Festival Amsterdam (IDFA) and SXSW, where it won the Audience Award. The Choice combines traditional documentary storytelling with volumetric video capture and animation to offer a unique narrative approach that creates a deeply emotional experience for viewers. Popinska’s innovative work has been recognized with multiple awards, including the Audience Award at SXSW and Best XR for Impact at Games for Change. She was also nominated for the Best Immersive Experience: Non-Fiction at the Canadian Screen Awards and was a finalist in several other awards, such as Auggie Awards by AWEXR, VR Awards by AIXR and VR Days, The XR Must Awards, and Best Original Score for Interactive Media at Canadian Screen Music Awards. Popinska’s current project, Jacob’s Journey, is an interactive VR documentary that tells the story of Jacob Goldstein, a Polish-Canadian Holocaust survivor. The project uses volumetric capture and stereoscopy with a conversation mechanic to create a deep and personal experience for viewers. Jacob’s Journey has been well-received, winning the Best Immersive Experience pitch at the Sunny Side of the Doc and being pitched at several other leading film and interactive events. Popinska is also a co-founder of Infinite Frame Media, an award-winning XR studio specializing in providing high-impact media experiences through technology and creative storytelling. 

Weronika M Lewandowska – VR director, screenwriter and executive producer of VR “Nightsss”. Coordinator of the DOK Exchange XR (Industry Programme of DOK Leipzig) since 2022. Expert of the Committee for Innovative Film Projects at the National Film Institute (2021). Spoken word poet, performer, digital storyteller, PhD in cultural studies, researcher and curator of immersive and XR narratives. Researcher and writer of XR climate change games for Guest XR – an international research project on a machine learning agent for harmony in social XR environments (in the Institute of Social Studies at the Warsaw University). The  VR “Nightsss” script, based on her spoken word poem „Noccc”. The poem has been translated into 13 languages and presented in over 20 countries. Her poetry performance could also be heard during the exhibition “The Liberated Voice – Sound Poetry” at the Palais de Tokyo in Paris, which presented the most important phenomena and compositions of sound poetry in the 20th and 21st centuries.  She leads workshops on creative writing for immersive storytelling and performance. 

dr Marta Materska-Samek – Interim Action Programme Director EDUCATION (Talent scaler) in the Community of Knowledge and Innovation: EIT Culture & Creativity, assistant professor at the Jagiellonian University in Krakow, author of innovative projects introducing ICT tools in the field of education and cultural sectors and industries. She worked as the president of the Cinema Development Foundation and the project manager of “Małopolska Digital Cinemas Network ” and “Culture is our business”. PhD in management sciences, affiliated to the Department of Management, Media Economics and Advertising of the Jagiellonian University, lecturer on entrepreneurship, economics of culture and project management. Laureate of the Doctus Małopolski program, awarded the Scholarship and Training Fund, by the Government of the French Republic, the City of Krakow and the Ministry of Culture and National Heritage in the field of culture management. Manager and investigator of numerous research projects, including “Experience and immersive technologies – from creative practice to educational theory” implemented in cooperation with the Lodz Film School, the University of Malta, and the National University of Kapodistrias in Athens under the Erasmus+ Strategic Partnerships for Innovation programme. Chairwoman of the Working Group for KIS 12: Creative Industries at the Ministry of Development and Technology. Research and professional interests: digitization in cultural and creative industries and sectors (CCSI), augmented reality (XR) and artificial intelligence (AI) in the media, film and computer games, cinematography for children, the film market, and its triple transformation.

Krzysztof Grudziński – director, script writer, game, film and music video producer (bAranovski, Agim, Natalia Nykiel), director of virtual production and narrative designer, professor of the Warsaw Film School. Winner of Studio Munka’s programme 30 minutes, produces of the feature film Magdalena. Creator and producer of video games Apocalipsis: Harry at the End of the World, Aida, This is the Zodiac Speaking, Barnfinders VR, Poopin. Winner of the Creative Europe programme. Nominated and awarded at such festivals as KTR, YACH, ARS iNDEPENDENT, Fryderyki,Cinemaforum, Pixel Heaven, finalist of the Papaya Young Directors competition. Currently Creative Director of Loco XR studio responsible for post-production of such projects as “Cosmogonic or “Kartka z Powstania”

Łukasz Alwast is a creative producer, entrepreneur and worldbuilding director at Everdome, a narrative metaverse world themed around space exploration, Mars and web3 entertainment. He coordinates a team of concept designers, architects, game designers and science consultants, who impact the creative direction of the platform’s growth. Earlier, partner and Chief Development Officer at Science Now and Stellar Firework studios, where he co-led the development of the creative and multimedia production side of the award winning Polish Pavilion at EXPO 2020 Dubai. Łukasz’s profile blends experiences from the creative industries and entertainment with his interests in tech innovation and science. His roles included working at Platige Image, a leading Polish VFX and animation design studio and the Future Cities Catapult, a UK-based technology and urban innovation center. Łukasz is a laureate of the 2017 annual “New Europe 100” award, a recognition by Res Publica, Google, Visegrad Fund and the Financial Times for emerging central and eastern European innovators.