Switzerland | 2019 | animated | 9 min. Short film competition

If you want to be one of them, you have to be like them. Think the same, look the same, behave the same. Following the crowd, having no opinion of their own but the desire to adjust to others push the protagonists on the verge of a symbolic black hole… This black and white animation shows the phenomena of crowd psychology, conformity and the shaping of social groups. Choir music adds solemnity to the animation and transforms it into an important reflection on the condition of the contemporary world. Are we in for an apocalypse?

directed by

Michael Frei

Filmmaker and artist born in Switzerland in 1987, based in Zürich. He studied animation at the Lucerne University of Applied Sciences and Arts and at the Estonian Academy of Art in Tallinn. His Films «Not About Us» and «Plug & Play» received numerous awards all over the world. He was invited «Animation Artist in Residence Tokyo» in 2014. His interactive project «Plug & Play» became an internet phenomenon. Funny. He recently co-founded Playables, a production company for peculiar projects based in Zürich.

Michael Frei, Mario von Rickenbach
animated by
Michael Frei, Martine Ulmer, Anaïs Voirol
Olav Lervik, Riga Cathedral Boys Choir
Masumi Takino